Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale of Motrio.” The film features a modern-day cowboy, trying his best to tame a wild Clio. Wounded and wary on arrival at the ranch, the car eventually allows itself to be cared for, and the two forge a unique bond over the course of the film. The man who whispers in cars’ ears is actually a mechanic — a Motrio mechanic.
CREDITS RENAULT GROUP - MOTRIO Renault Global CMO & Chief Branding Officer for All Brands Arnaud Belloni VP Creative Marketing Claudine Borel Independent Aftermarket Director & Direction of Motrio BU Guy-Olivier Ducamp Motrio Communication Coordinator Martina Sollazzo
BUZZMAN Chairman & Creative Director Georges Mohammed-Chérif CEO Julien Levilain Managing Director in charge of New Business Julien Liberge Managing Director in charge of Strategies Clément Scherrer Creative Directors David Derouet & Patrice Lucet Artistic Directors Hugo Piedfort & Max Cossart Assistant Artistic Director Baptiste Vernier Copywriter (for the TVC) Hugo Piedfort & Max Cossart Project Manager New Business Mathieu Gonzalez Senior Planner Alexandre Honoré Account Manager Nina Fernandes Deputy Managing Director in charge of Social Media Pierre Guengant Head of PR & Communication Paul Renaudineau PR & Communication Manager Marie Smid Head of Production Vanessa Barbel TV Producer Senior Ayman Jaroudi TV Producer Élodie Aubry Head of Art Buying & Photo Production Assya Mediouni Art Buyer Chiara Prol Print Production Romain Chassaing Head of Motion Théo Berdrin Motion Designer Mélanie Martin Film Production & Post-Production Birth Director Hugues De La Brosse Producer Hugo Besson Sound Production Start-Rec DOP Rodrigo Prieto
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