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Liseberg, the theme park in Gothenburg, stops all advertising in Stockholm after Sunday's fatal accident at Gröna Lund. "It is purely out of respect for the victims and those who have been affected by this accident," said Karl Svedung, Liseberg's marketing director, to the Gothenburg Post.
The campaign for Liseberg was a cheeky tease aimed at Gröna Lund in Stockholm. The media space chosen was on the boats that people often take to get to and from Gröna Lund. Headlines read "Best ride today", with sub-copy suggesting it should take you all the way to Gothenburg and the largest theme park in the Nordics. Classic "advert-teasing" from Liseberg against Gröna Lund.
Gröna Lund already halted all of their advertising with action hero Kinnaman on Monday.
- It is only out of respect for the victims and those who have been affected by this accident. There are some children riding our roller coaster. There is a lot of ride advertising and it is the type of advertising that we want to pause for the time being, he tells the newspaper.
