āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
In honor of Loneliness Awareness Week, Columbus-based Lion Cubās Cookies closed its two booming storefronts on a Saturday, its
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Consumers find Diet Coke ads flat
"Diet Coke ads show cavorting Diet Coke drinkers who "canoodle" and "nuzzle" their way around a room as they sip Diet Coke. The message:'Do what feels good.' The campaign behind the low-calorie bubbly brand had little fizz, however, for consumers surveyed by Ad Track, USA TODAY's weekly exclusive consumer poll. Only 8% like the "canoodle" Diet Coke ads "a lot," vs. a 22% average score for all ads surveyed by Ad Track this year. And 19% disliked the work, vs. a 13% average. Castell says the results may reflect that the campaign aimed predominantly at current Diet Coke fans. They represent about 80% of the brand's business. The approach is evident in the ads, which show a mix of fit-looking men and women, many of whom are north, not south, of age 30."
