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What do you do if you're Tower Isles and your competitors are trying to pass off their inferior beef patties as yours?
Click read more to take a bite out of this spicy scoop.
I've always been a fan of Tower Isles beef patties. They sell them in pizzarias all over New York City and the company also has a successful frozen food business.
Tower Isles may have a problem with lookalike products, so the company recently started to imprint their logo on each and every one of their patties! As far as I know, they're the market leader in the category. I guess they're trying to protect themselves from counterfit patties.
Imagine if everyone started doing this?
