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Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race.
CLIENT: Toyota
Title: “Sponsafier” (:60)
1st BROADCAST LOCATION: USA
ADVERTISING AGENCY: Saatchi & Saatchi, Los Angeles
Creative Director: Andrew Christou
Executive Creative Director: Mike McKay
Art Director: Rick Ardito / Nick Luckett
Agency Producer: Jennifer Vogtmann
Copywriter: Grant Smith / Eric Burnett
PRODUCTION COMPANY: Epoch Films
Director: Matt Aselton
Producer: Marc Marrie
Post Production/VFX: Brickyard VFX, Santa Monica
Head of Production: Diana Young
Visual Effects Producer: Carla Attanasio
Lead 2D Artist: Patrick Poulatian
Lead 3D Artist: David Blumenfeld
2D Artists: Mandy Sorenson, Chris Sonia
3D Artists: Dan Gutierrez, Carl Harders, Drew Daleo
Editorial: Cosmo Street
Editor: Tom Scherma
Audio Post: Lime Studios
Mixer: Loren Silber
Sound Design: 740 Sound
Designer: Eddie Kim