Trains, now on Uber - humorous spots directed by James Rouse

Did you know you can book not only cars and bikes on the Uber app, but trains too? I didn't!
A large majority of the UK also doesn’t, so Uber aims to change that with the launch of its campaign ‘Trains, now on Uber’ which goes live this week.

A social teaser on Instagram shows cars rolling in at a train station....

The campaign includes live location-specific messaging on digital screens, which helps passengers find the next departure to key destinations. This personalized messaging is aimed at making the travel experience more convenient and hassle-free for people on the move. With this campaign, Uber seeks to establish itself as a reliable and convenient transportation option for commuters and travelers alike, by providing them with a seamless experience from start to finish.

Planned and booked by EssenceMediacom, Kinetic and JCDecaux UK, the Uber Travel campaign will run in the UK until the end of the year.

Clients: Ceili Hubbard, Head of Marketing, UK Mobility
Will Hooker, Marketing Lead,
Aldrick Degla, Marketing Manager,
Dan Hennessy, Creative Director, International
Creative Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: Biscuit Filmworks
Director: James Rouse
Producer: Benji Howell

Edit: Work Editorial
Editor: Charlie Moreton
Edit Producer: Lola Cookman

Post: Electric Theatre Collective
Colourist: Luke Morrison
Post Creative Director: Ryan Knowles
2D Lead: Amy Smith
Compers: George Gough, Pavel Vicik
DMP: Victoria Pascual
Post Producer: Holly Treacy

Sound: Factory Studios
Sound Design and Mix - James Utting
Creative Director (Audio) - Anthony Moore
Exec Audio Producer - Deborah Whitfield
Brand Agency: Wolff Olins
Media Agency: Essence Mediacom