Today Lance Bass will not be trending on social media. He's making way for Ebola news, which is much more important. Go to http://www.trendonthis.org/ to compare what's trending, vs. what you should care about. Love this campaign. And good for the celebrities for having a sense of humor about it, too.
Client: Ad Council
Agency: Y&R New York
Chief Creative Officer: Leslie Sims
Creative Directors: Marc Sobier, Greg Farley
Copywriter: Anthony DiMichele
Art Director: Brian Cheung
Executive Producer: Craig Jelniker
Producer: Liz Graves
Asst. Producer: Sarah Haroldson
Music Producer: Lauren King
Production Company: HeLo
Director: Alan Poul