Tröll Pictures Signs Director Natalie Johns for Commercial Representation

Los Angeles-based commercial production company Tröll Pictures today welcomed Natalie Johns to its directorial roster. Johns is an award-winning filmmaker whose compelling and socially conscious work spans live entertainment, documentary, and branded content. She is currently nominated for an Emmy in Outstanding Directing for a Variety Special for “Annie Lennox: Nostalgia Live in Concert,” and her recent documentary “I Am Thalente” won the Audience Award for Best Documentary Feature Film at the 2015 Los Angeles Film Festival.

“For my first formal relationship with a commercial production company, I was drawn to the fact that Tröll is very specialized with a very small roster – they treat their directors like partners,” said Johns. “Rather than getting lost in the shuffle, with Tröll I’ll be able to grow and develop along with the company. I’m very excited about this partnership and look forward to working with Peter and the rest of the team.”

“Natalie, a fresh face in the commercial world, is a diverse talent with strengths across so many categories,” said Tröll executive producer Peter Steinzeig. “As it becomes more important than ever for brands to build organic relationships with their consumers, Natalie’s keen eye for human connection and compelling storytelling is a huge asset in the commercial space.”

Johns was born in Zimbabwe, grew up in South Africa, launched her career in the UK, and is currently based in Los Angeles. Throughout her career she has directed and produced many live concert events, television and web specials, working with artists including Bono, Madonna, Rod Stewart, Pussy Riot, Sam Smith, The Flaming Lips, The White Stripes, Peter Gabriel, Lauryn Hill, Adele, Imagine Dragons, A$AP Rocky, Childish Gambino, and many more. She has worked with Amnesty International on several projects including its “Bring Human Rights Home” and “Electric Burma” concerts, and with Coca Cola’s Replenish Africa Initiative (RAIN) on a branded video starring Chris Taylor, Solange Knowles, and Twin Shadow that reached half a million viewers in under 24 hours. She has also collaborated with brands including Spotify, Bacardi, Nike, Rock The Vote, and more on commercial campaigns.

In addition to commercial projects, Johns is currently in development on a documentary with John Legend’s #FREEAMERICA initiative. For more information on Natalie Johns please visit

About Tröll Pictures
Tröll Pictures is a full service commercial production company based in Los Angeles. Executive Producer Peter Steinzeig, along with the partners, work with clients to provide exceptional service from first call through final delivery.

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