Tropicana smoothie - Fireworks campaign

Tropicana smoothie - Fireworks campaign

DDB London has created this campaign for the new Tropicana smoothies - translating I suppose a "taste explosion" into actual firework like explosions. Kind of neat looking, however I'm nost so sure about the package design where fruits make up flowers. Pretty, sure, but I'm not so keen on drinking flowers. Are you?
TV advert under the image link on the left, 94-sheet billboard and busposters inside.


Grant Parker, Head of Art
Miguel Gonzalez, Art Director
Pablo Arellano, Copywriter
Account handlers: Anna Hopwood, Ben Scoggins, Ildut Loarer

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.