Trump 2024 - Unbelievable (2024) :30 (USA)

Today, Aftonbladet (a Swedish tabloid) say that this was the film "that took Trump to a big win. They refer to this New York times article which I'll quote from:

Trump’s gamble on anti-trans ads
About a week after the September debate, Mr. Trump started spending heavily on a television ad that hammered Ms. Harris for her position on a seemingly obscure topic: the use of taxpayer funds to fund surgeries for transgender inmates. “Every transgender inmate in the prison system would have access,” Ms. Harris said in a 2019 clip used in the ad.
It was a big bet: Mr. Trump was leading on the two most salient issues in the race — the economy and immigration — yet here he was, intentionally changing the subject.
But the ad, with its vivid tagline — “Kamala is for they/them. President Trump is for you” — broke through in Mr. Trump’s testing to an extent that stunned some of his aides.
So they poured still more money into the ads, running them during football games, which prompted Charlamagne Tha God, the host of the Breakfast Club, a popular show among Black listeners, to express exasperation — and his on-air complaints gave the Trump team fodder for yet another commercial. The Charlamagne ad ranked as one of the Trump team’s most effective 30-second spots, according to an analysis by Future Forward, Ms. Harris’s leading super PAC. It shifted the race 2.7 percentage points in Mr. Trump’s favor after viewers watched it.
The anti-trans ads cut to the core of the Trump argument: that Ms. Harris was “dangerously liberal” — the exact vulnerability her team was most worried about. The ads were effective with Black and Latino men, according to the Trump team, but also with moderate suburban white women who might be concerned about transgender athletes in girls’ sports.
Those were the same suburban women Ms. Harris was trying to mobilize with ads about abortion.
Democrats struggled to respond. At one point, former President Bill Clinton told an associate, “We have to answer it and say we won’t do it.” He even raised the issue in a conversation with the campaign and was told the Trump ads were not necessarily having an impact, according to two people familiar with his conversations. He never broached the topic publicly.
The Harris team debated internally how to respond. Ads the Harris team produced with a direct response to the “they/them” ads wound up faring poorly in internal tests. The ads never ran.