Screaming babies sing "La Vie En Rose." It is so well shot, and so fun. And I love the message, too: For happier generation tomorrow, let's shop responsibly today.
The only problem of course is the screaming babies. I enjoyed watching it on mute, though. So. Much. Screaming.
Client: U Supermarket
Client : Sandrine Burgat, Laurène de Demandolx and Delphine Desmeulles
Agency: TBWA Paris
Agency Contacts: Luc Bourgery, Philippe Senejoux and Marianne Durand
Executive Creative Directors : Faustin Claverie and Benjamin Marchal
CEO Else : Maxime Boiron
TV Producer : Caroline Petruccelli
Production : Sonny London
Director : Fredrik Bond
VOP : Ryley Brown
Producer : Alicia Richards et Helen Kenny
Post production UK : Nineteen Twenty London
Post production Paris : Else
Color grading : Didier Lefouest @ Digital District
Music : Else
Head of music and sound: Olivier Lefebvre
Sound Director : Thomas Anduze
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