In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Erik who was rocking our hall of fame last week with 12620 hits on The biggest drawing in the world: One part GPS, one part DHL, add creativity and stir gently now clarifies in bright red text on the biggest drawing in the world: "This is my graduation project on advertising and graphic design at Beckmans college of design. This is fictional work. DHL did not transport the GPS at any time"
So, that's settles then. A graduation project doesn't actually need to have been made in full, but I knew you adgrunts knew that anyway.
See also: Telegraph: 'Biggest drawing in world' revealed as hoax
A spokeswoman said they had allowed him to film in their Stockholm warehouse as part of a college project, on the understanding that the work went no further than his art school. The GPS package was never sent around the world.
