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Update - Sonja would like to call today her "Nürnberg experience" (a reference to the Nuremberg Trials - again the lady can not write proper English). Miss Silverman need not worry that she'll be toppled from her throne, but I'm sure Sonja will get a reality TV show offer in ...3....2.....
Can I call this day a "Nürnberg experience"? Probably not. Honestly - I didn't know. Nuff of this shit now. Good night!
— @sweden / Sonja (@sweden) June 12, 2012
I am a luddite and prefer cordless phones over anything else.
That being said I am putting myself in the mindset of a consumer as opposed to an advertising navel gazer. Most consumers aren't going to give "episode 2" another go if the first one was boring. If I don't like The New Girl starring Zooey Deschanel, I'm not going to keep watching it.
As for whether the Absolut Movie was successful as branded entertainment, define "successful." And Zach Galifianakis isn't a perfect comparison because a. it's booze, and b. this is mobile phones.
Spekaing of branded entertainment, If you know your TV history then you've no doubt heard of Texaco Star Theater which was the original 'branded entertainment model."
While they did show a thirty second jingle commercial during the show, and the name was branded Texaco (like Absolut movie) it was a variety show that had nothing to do with gasoline. Episodes didn't center around gasoline usage. No product demos. People weren't talking about gasoline. You know why? because in the branded entertainment name, the entertainment came first. Not product placement.
Was it successful branded entertainment? Well, considering it was on air from 1948-1956 and every night millions of people heard the word "Texaco," I'm gonna go with yes. Will Daybreak be successful enough to get millions of people playing with their phones and ipads and computers simultaneously? I'm gonna go with no.
You must be a BlackBerry user. If you have an iPhone, you probably are attached to it like a third appendage. I know I am. Did you watch episode 2 yet? I dunno, feels pretty organic to me. Deliberate but not unrealistic.
BTW did you really think Absolut Movie was successful as branded entertainment? I loved it but it was just Spike Jonze scamming Absolut for funding for his personal film. It had nothing to do with Absolut. It was ultimately a Chiat wank and a waste of millions of Absolut's dollars.
But speaking of Absolut, I found their Tim and Eric and Zach Galifianakis "A Vodka Movie" series to be the best branded entertainment ever. And it was full of product demos! Pour shots! Drinking from gigantic, sand-filled martini glasses!
Dear Emily,
Nowadays scientists have a bit different view on this case than 40 years ago. Please take a look for "Mystery of clouds" made by scandinavian scientists.
Earth climate is not connected just with our human history. It is connected with planets in the solar system, the Sun and even with our galaxy.
If you're familiar with double slit experiment you'll know that observing this phenomenon to short lead us to wrong conclusion or no conclusion at all.
In the last centuary scientists didn't have enough historical data to form correct conclusion. Today we know better an it's not a shame that we're changing our opinions. It's a shame when we don't.
Sorry for my english - in time I'll improve :).
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Here's something else directed to the "no such thing as bad publicity" or the "i thought we were allowed freedom of speech" crowd. First off: There is such a thing as bad publicity. Look around adland and you'll find examples in social media where clients had to apologize for their bad publicity, inadvertent or otherwise.
Secondly, freedom of speech doesn't mean freedom from criticism. She's lucky she was even heard. Despite what many Europeans may think opinions like that in the U.S.A. would either be shouted out completely, or they wouldn't get the time of day to begin with.
In sweden apparently they are made representatives of the country. WITHOUT repercussions or apologies form said country.
And that's the thing her defenders seem to be forgetting. Her opinions may be her own but she is REPRESENTING SWEDEN in this case. IMO, Sweden should apologize for her behavior. It would be more heartfelt than if she did.
But instead we'll hide behind ignorance or the old freedom of speech or 'it's just a joke.' No, it isn't a joke. A lot of Jews and Poles and Hungarians and Sweden's neighboring countrymen in Norway and Denmark died. It isn't funny. And the country of Sweden should realize she is damaging to their reputation and do something about it, rather than ignore it.
The other thing about pleading ignorance-- there's something called google. And wikipedia. If you don't know something about someone's faith, and you want to know something about it, then research it.
End Rant.
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