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It's not vandalism when permission (from the city) is sought, the space is paid for, and the non-traditional ad is removed properly at the end of the run.
Thing is, someone always seem to fuck up along the way when these sorts of things are planned and brands/companies attempt to do the right thing. Or only claim to attempt to do the right thing as it has been in some cases.
Since cities aren't media companies, they're busy running a city not selling it for ad-space, having one city official say it's OK doesn't mean everyone else agrees like when Lighting Plus turned public art into ads and they all claimed it was some sort of misunderstanding.
Um..."fraught with difficulties"?
Defacing of public property is not "non-traditional" it is VANDALISM. I understand in third world countries such as New Orleans there might be some confusion but does this dimwit really thinks that spray painting ads for their crappy products on public property which is, um, you know, generally considered a crime, is some kind of gray area?
The only difficulty here is this corporation's utter contempt for the city and it's citizens (sometimes knows as customers).
Thank you for sharing your concern. There was a miscommunication between our agency and New Orleans city officials as to what the permit allowed us to display. We appreciate your commitment to the historic preservation of the French Quarter and we are quickly removing the stencils now.
There are ways of doing this legally as well. Not to beat my own chest here --- ah sod it, I'll beat my own chest like a silverback at this point - the Amsterdam tattooing campaign on my portfolio site (*cough* won an Epica *cough*) was done legally. That was really subtle, wasn't it?
I'll admit that it's easier to pull off in cities where the "wildplakken" and similar offbeat media/fly-poster companies already have channels to go through when getting permission for crazy stunts and new areas. In some places these "media spots" are simply stolen by enterprising people who turn it into fly-poster media-space without ever asking anyone if this is OK, like in Camden where the council fought back, arguing that Sony and BMG were making the taxpayers pay for those horrible ads everywhere.
A big famous brand like Coca Cola though? Arguably the most famous brand umbrella in the world? Guys, you can pay for your media space. Don't do illegal stunts just because it's street-cred cool. That ad creep and visual pollution brand with money can afford to avoid. What you're doing is sending your media bill to taxpayers - and they know it and will resent you for it.
As a fan of fahrvergnugen (VW don't got it but kudos to them for bringing that word into play), patents are meh. As a driver, I don't care about patents. I care about the drive. The patents ad is navel gazing.
History can be enchanting. And the emphasis on competing against your best is noble. However, some nuanced competition with other legends would have made the ad more powerful. Going in the opposite direction, a few models of the mustang and corvette would have punctuated the evolution of the SL with a masterful stroke of understatement.
Recently on my blog: How Social Media Is Changing the World For The Better http://wp.me/pbg0R-GM
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