The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, ‘Hey you in the Italian car. Why should you always use a sat nav? Because otherwise you’ll just Rome around’; ‘Hey, driver in the white car. Why does it cost so much to put air in a tyre? Inflation!’; and ‘Hey cab driver. What’s worse than raining cats and dogs? Hailing taxis!’
