Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Samuel L. Jackson voices a lookalike CGI character, talking up other video game players in a CGI universe, about how with 5G they can now play more. “Verizon 5G Ultra Wideband is here! The fastest 5G in the world, with ultra-low lag!”
JuJu Smith-Schuster of the Pittsburgh Steelers has had enough of his chatter and just takes him out with a whale.
Ad agency: McCann