In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Social Strip Tease http://www.socialstriptease.com/
You share, they strip.
"Vicomte A. invites you to undress its models in an interactive and 'social' strip-tease.
Click on the clothes you'd like to remove and he/she throws them at your wall (your Facebook wall)... The more you share, the more he/she undresses."
Agency: Fred & Farid Shanghai
Brand: Vicomte A.
Executive Creative Directors: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriter: Laurent Leccia
Art Director: Laurent Leccia
Brand supervisors: Arthur de Soultrait, Julie Clerambourg
Producer: Sacha Guyon, Bastien Chanot
Development & Production: Lumini
