In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Our friend "Big Red" here wakes up and enjoys his daily routine, a bit of milk, a bit of video game tennis, a bit of gardening and a bit of DEAR LORD PLEASE GET DRESSED... I mean, I'm sorry, where was I? Nice touch on the Roy Orbinson knock-off guys.
Director: Jonathan Gurvit Production Company: Mercurio Cinematografica DOP: Nicolas Trovato Art Director: Magdalena Arrieta Agency: ARMANDO TESTA Creative Directors: Vincenzo Celli, Peppe Cirillo Copy: Stefano Castagnone, Federica Saraniti Lana Art: Laura Sironi Soundtrack: by THEMUSICBANK.
