Virgin Radio 999 / Astral media - Radios reason to live - print, Canada

Ad agency Zig explains;

“By encouraging listeners to ‘Give your radio a reason to live’, we are not only emphasizing the fresh sound and energy of Virgin Radio 999, but also addressing recent debate over whether traditional commercial media still has a place in the world,” said Rebecca Shropshire, Director of Branding & Communication for Astral Media Radio, Inc. “Virgin Radio offers listeners a reason not to turn away from radio in favour of other options, because we are breathing new life into the medium.”

“Virgin is an irreverent brand that embraces a bold approach in everything it does, including marketing,” said Martin Beauvais, Executive Creative Director for zig. “This campaign differentiates Virgin Radio 999 from the rest of the pop radio stations out there with a powerful, audacious message.”

Campaign credits are as follows:
Client: Astral Media Radio, Inc.
Brand: Virgin Radio 999
Agency: zig
Executive Creative Director: Martin Beauvais
Associate Creative Director + Art Director: Jason Hill
Associate Creative Director + Copywriter: Michael Murray
Strategic Planner: Lynn Sivec
Team Leader: Sheri Hachey
Photographer: Michael Graf
Producer: Tristan Tran