Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
"Don't age too fast." is the point this age-retouched image is trying to make. It's a backward Evian water and it doesn't really work at all. Plus it's ringing my "I have seen this before" bells, but for something a lot more sinister than a radio channel.
Ah yes, children looking old as a visual idea against child abuse,thanks JoeLePompe.
Advertising Agency: Hemisphere Droit, France
Creative Director: Tapiro Frank
Art Director: Batard Etienne
Copywriter: Lafont Christophe
Photographer: Khuong Nguyen