Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
"Don't age too fast." is the point this age-retouched image is trying to make. It's a backward Evian water and it doesn't really work at all. Plus it's ringing my "I have seen this before" bells, but for something a lot more sinister than a radio channel.
Ah yes, children looking old as a visual idea against child abuse,thanks JoeLePompe.
Advertising Agency: Hemisphere Droit, France
Creative Director: Tapiro Frank
Art Director: Batard Etienne
Copywriter: Lafont Christophe
Photographer: Khuong Nguyen