Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The more people keep an eye out for missing children, the greater the chance of finding them. That’s why VML Belgium once again launched a striking campaign for Child Focus, on the occasion of International Missing Children’s Day: Miles for the Missing. This campaign activates the vast and ever-growing running community on Strava to help search for missing children.
CREDITS
Client: Child Focus
Client Contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz
Agency: VML Belgium
Executive Creative Directors: Kasper Janssens & Arjen Tarras
Creation: Kasper Janssens & Arjen Tarras
Copywriters: Tomas Van Loon, Hannah Candries, Jelle Raats, Yves Donceel, Gavin Watt
Art Directors: Patrick Vermeylen, Rik Hermans
Strategy: Jef Pelkmans, Gaëlle Maes
Account team: Pieter Van Schil, Jessica Jacobs, Molly Waeytens
Design: Samuel Allemand
Motion Design: Lucas Van Orshaegen
DTP: Jan-Bart Debruyne, Theo Hagtingius
Development: Bram Verdyck, Sam Serrien
PR partner: Ogilvy Social.Lab
Sound design: Menno Van Riet