Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But most of the time, innovation in features is shown in a very futuristic and not very relatable way.
Idea: There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations.
Advert title(s): Total Mess (Bolivia – India – Nigeria)
