Volkswagen - A sports car for people who have better things to spend money on - print 1970, USA

How do you sell a Volkswagen Kharmann Ghia? Simple, lead with the price: It's "A sports car for people who have better things to spend their money on than a sports car" 

A very different tactic. 


 

Ad Agency: DDB New York

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.