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Cities are always crowded and there is little room to play, except in car parks. Problem is, the more cars arrive to park, the less room there is to play. Volkswagen came up with a solution: A mobile basketball hoop that is able to detect empty parking spaces and move there accordingly. Let's just hope the players are good. Otherwise there will be a lot of dented cars.
Client: Volkswagen
Partners : Unbranded, Stad Oostende, Vlaamse Basketbal Liga & Immo Degroote
Contact Volkswagen: Marc Donner, Filip Vanrietvelde, Frederic Lequeu & Simon De Pauw
Agency: DDB
Creative Directors: Peter Ampe & Odin Saillé
Concept Creation: Peter Ampe
Copy & Art Direction: Rom&John
FR copy: Jonathan D'Oultremont
Startegy: Dominique Poncin & Maarten Van Daele
Account team: Sylvie De Couvreur, Silvie Erzeel, Filiz Temur & Anneleen Vande Voorde
Digital Production: Stefanie Warreyn & Maarten Breda
Graphic designer website: Sven Verfaille
Development website: Christophe GesquiĂšre
Production company: Geronimo
Director: Jan Boon
Producer: Mathias Kerner
PR: Kenn Van Lijsebeth & Jean-Marc Ponteville
Studio: Sebastien Tirot, France Cleves, Benjamin Hiffe & Adam Kozlowski
Activatie bureau (persmoment): Lapin Quotidien