In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Adgrunt Evan Brown has his own substack for his fiction work, where he published The most memorable holiday commercial ever just the other day.
"I have watched it every year like people watch It’s a Wonderful Life because I still wonder at its true meaning. And I will never accept its face value story. It really is the gift that keeps on giving."
Why did big bro volunteer himself away to West Africa? What has happened here? Why is she sleeping in his old shirt? Why is the mother bolting out of bed yelping "he's here!" as if she needs to get the shotgun?
I can't explain, really, just watch it.
The art direction of this ad was deliberately timeless. There's a VW Bug that drops Peter off, a car that could have been made in 1978 or 1987. Mom & Dad are wearing classic robes. Peter wears a varsity jacket and classic knit sweater. The ad was so popular that Proctor and Gamble had to pat themselves on the back and award it "best commercial".
Amazing how different it can look when the other brother comes home for Christmas when you have the right casting and well-thought-out Art Direction, isn't it?
