Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
Adgrunt Evan Brown has his own substack for his fiction work, where he published The most memorable holiday commercial ever just the other day.
"I have watched it every year like people watch It’s a Wonderful Life because I still wonder at its true meaning. And I will never accept its face value story. It really is the gift that keeps on giving."
Why did big bro volunteer himself away to West Africa? What has happened here? Why is she sleeping in his old shirt? Why is the mother bolting out of bed yelping "he's here!" as if she needs to get the shotgun?
I can't explain, really, just watch it.
The art direction of this ad was deliberately timeless. There's a VW Bug that drops Peter off, a car that could have been made in 1978 or 1987. Mom & Dad are wearing classic robes. Peter wears a varsity jacket and classic knit sweater. The ad was so popular that Proctor and Gamble had to pat themselves on the back and award it "best commercial".
Amazing how different it can look when the other brother comes home for Christmas when you have the right casting and well-thought-out Art Direction, isn't it?
