Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Virginia Public Media teamed up with Richmond-based creative agency Familiar Creatures to launch “When, Then – 90 by 5,” a visually rich campaign and call to action aimed at raising awareness around early brain development for children under 5.
Built on the fact that 90% of the human brain is developed by age 5, this campaign doesn’t just deliver stats—it reframes everyday interactions like reading, singing, and counting as meaningful investments in a child’s future.
CREDITS
Production: Spang TV
Director: Jordan Rodericks
Executive Producer: Melanie Cox
Producer: Kaitlin Scates
Post Production: Maggie Melton
Agency: Familiar Creatures
CD/ CoFounder: Dustin Artz
CD/ CoFounder: Justin Bajan
Producer/ Hana Ballout
Account/ Carey Ely
Creative Team/ Bailey Wood and Claire Casalaspi
Senior Copywriter: Joel Stiling
Art Director: Ellen Veith