Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.
Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.
Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.
You can find books on advertising and design at Barnes&Noble.