Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.

Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.

Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

You can find books on advertising and design at Barnes&Noble.

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