Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
So I'm getting a widescreen TV soon and I'm wondering why the heck advertisers and their agencies aren't producing ads in widescreen? Want to do it in 4:3? Pan and Scan to make a cut. Consider that for the next 4 years until all the stations are forced to be 16:9 HDTV, so why not start converting advertisers over to filming in 16:9 1080i video now? You already film in 16:9 for ads shown in the theaters (of which I've seen a 4,374% increase in lately). Sure, I'm not the typical viewer, but damnit, I like advertising in widescreen along with my favorite shows. Comments? Some links of interest:
