The familiar Bible story, with a new twist
Wilson Sporting Goods, a Chicago-based retailer, made its debut as a Super Bowl advertiser with a high-quality production that suited the SB arena. The spot portrayed a unique interpretation of the David and Goliath story, with shooting taking place in Jordan for a reported cost of $1 million, they even hired extras from the Jordanian army. The New York and Chicago offices of Ogilvy & Mather collaborated on the project.
So as to not offend the viewers who found this blasphemous, this ad never aired on TV again, only in cinemas.
Client: Wilson Sporting Goods
Ad agency: Ogilvy & Mather
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i don't know what ever happened to this commercial. i thought it was an excellent commercial,and after all these years i still remembered who made it. i only saw it the one time during the superbowl.
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PermalinkThis ad is great. One of the most consistently underrated super bowl ads. Never see it on top ten lists.
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PermalinkYou do too, it ends up on ours top ten lists - you know the ones not sponsored by big brands but rather voted on my the adland audience....
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