Winners of Guldägget last night: Alternative Media

Winners of Guldägget last night: Alternative Media

It should come as no suprise to anyone that the coveted Golden Egg (Sweden) in the category alternative media went to King, Stockholm, for their "crop circle ads" in fields lying directly beneath the flight path of their target market. To sell SJ's cheap train fare, their ads bragged about the low prices in plain view of those who were in the airplanes above.


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