Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
We wanted to share this breathtaking work for World Wildlife Fund. Samuel Abrahams, BAFTA-nominated director from Smuggler, directs this beautiful and evocative spot for WWF through Ogilvy. Cut + Run’s Chris McKay set a lovely tone to the edit with immaculate timing and delicate attention. What do you feel when you see our worlds side by side?
Agency: Ogilvy Advertising
Creative Director: Andy Bird
Assoc. Creative Director: Sue Higgs
Head of TV: Russell Benson
Production Company: Smuggler
Director: Samuel Abrahams
MD: Fergus Brown
Producer: Nick Fewtrell
SP: Sam Care
Editorial Company: Cut + Run
Editor: Chris McKay