WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF Canada brings us an übercute animation of farm and woodland animals being dragged away by giant nets, destroying forests and anything else along the way in the process. The moral of the story of course is that this isn't how we get land-animals to our plates, so we shouldn't be doing it to the sea either.

Advertising Agency: John St., Toronto, Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Denver Eastman
Copywriter: Jacob Greer
Producers: Cas Binnington, Mike Hasinoff
Account Service: Melissa Tobenstein, Dorian Burns-Coyne, Amelia MacGregor
Production Company: 1st Avenue Machine
Exec Producer: Nick Litwinko
Producer: Abby Okin
Graphic Artist: Roxy Velez
Conforming Editor: Jonathan Pulley
Animation: Against All Odds
Creative Directors: Derek Picken, Niklas Rissler
Exec Producer: Josh Thorne
Producer: Manuela Cripps
Art Director: Johan Idesjö
Animation: Milford Film & Animation
Executive Producer: Johan Gustafsson
Production Manager: Daniel Bystedt
Supervisor: John Roxenhed
Art Director: Jonas Moberg
Look Development: Robert Krupa
3D Artists: Daniel Holmgren, Sebastian Ekman, Hannes Drossel, Antonio Deiana, Hudson Martins, Gustav Tell, Anneli Larsson, Martin WidÖ,
Audio: Silent Joe, Orange Lounge
Music Supervisor: Marco DiFelice
Music Licensing: Jane Heath
Audio Co-ordinator: Maggie Blouin Pearl
Track Director: Jody Colero
Sound FX: Vlad Nikolic
Mix: Erich Preston
Song: “Happy Go Luck Me” by Paul Evans, Courtesy Of Sony Music Publishing

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Anonymous Adgrunt's picture
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Trevor Branch's picture

You are absolutely right, we don't farm like this at all. We outsource beef to Brazil, where the clearcut rainforests to raise cattle. We plough our farms eliminating 100% of all animals, plants, birds, insects etc. to raise corn. We eliminate nearly all biodiversity to farm.

So you are completely right, we don't farm like this.

Fishing on the other hand, leaves nearly all biodiversity intact, but at lower levels. Trawling on mud, sand, etc. (the only safe place to trawl) is not like clearcutting, more like digging in the mud. Trawling on corals etc is a problem and should be banned.

There is a reason why the MSC asked for this commercial to be withdraw, because they don't support it.

Trevor Branch's picture

here is the statement from the MSC:
In response to the video titled "We Don't Farm Like This", which was roundly condemned by MSC clients who operate many MSC certified trawl fisheries, MSC said "The MSC understands the concerns about the animation recently released by WWF Canada and appreciates their swift action at the request of MSC to remove it from their media channels. The MSC did not participate in the creation of the animation, nor does it endorse it."

They went on to say "The message delivered in the animation is confusing, creates a negative message about some fishing gears and fails to indicate the positive commitment to sustainability made by many fisheries."

"We would point out that currently MSC certified fisheries use a variety of gears all of which have met the MSC’s high standards for sustainable impacts on the environment, and we congratulate these fisheries on their environmental performance."

"Participation in the MSC program continues to grow year on year, receiving support from retailers, governments, non-governmental organizations, conservationists and the fishing industry."

"The MSC fully supports and celebrates all the fisheries in its program and values their commitment to fishing our oceans sustainably."

Peter Nelson's picture

Thanks for posting these responses Trevor!