Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
The "Athena Tennis Girl" poster defined the seventies. Everyone saw the cheeky shot, as it adorned walls thanks to being picked up by Athena to be used as a calendar poster. While there is some dispute of who the model actually is, and when it was initially taken, the photographer Martin Elliot had always stated the famous image was taken of his then girlfriend Fiona Butler in 1976. Below is a slightly different variant of a shoot, published in 1974.
Over the years, the iconic image has burned itself into our collective pop culture consciousness and has been spoofed and parodied by everyone from Kylie Minogue, Pat Cash, Danielle Mason, Pascal Craymer, and Alice Barry.
InterCasino recreated the tennis girl pose but with an older tennis lady. It was to promote a competition to win VIP tickets to the Aegon Masters Tennis Tournament at the Royal Albert Hall, where retired tennis greats would play. At least the recreation had a point - even the tennis girl would have aged by now.
And now, it is time for another one, as Boast USA - the brand with the funky-looking Japanese maple leaf logo - has recreated the shot in their latest campaign.
