Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
An anthem spot featuring Zlatan Ibrahimovic in which everyone lip syncs his mantra about never giving up and being better than everyone else.favorite part is this: "You will sweat, cry, scream, bleed. And if anyone criticizes your labor? Rip out their tongues and let their words be your meat.” Only one thing can take you from A to Z and that's U! Sorry, I meant, you. Ibrahimovic is the force behind A-Z sportswear and this mantra is as much a rallying cry for all athletes as it is a middle finger to the mega sports brands like Nike and adidas. Look out-- he's coming for you. Already you can tell there's a very specific, in your face quality to the brand I like. Thankfully the apparel itself isn't that over-the-top. Note to Zlatan: Stay away from the I.P stealing cartoon world of Jeremy Scott and you'll be fine. Keep it dark. Client: A-Z