Zaxby's - Guy On A Buffalo (2022) :30 (USA)

This regional ad running in the southwest tells the tale of the A taxidermy Lynx tells a small porcupine all about the guy on a buffalo, in the way of a charming jingle, but the prickly animal protests: "That's not how I remember it man, it was not a buffalo wing." One of the funnier moments of this year's super bowl.


Trivia: Zaxby’s first opened its doors in Statesboro, GA in 1990

Client | Zaxby's
Chief Marketing Officer: Joel Bulger
Brand Marketing Manager: Cherelle Flowers
Brand Marketing Coordinator: Ashley Osborne
Director, PR & Marketing: Lauren Barash
Senior Manager, Creative Services: Kenny Wuerstlin
VP of Brand Development, Menu Innovation: Stephanie Gamble
Producer: Elizabeth Stovall


Agency | Tombras
President: Dooley Tombras
Chief Creative Officer: Jeff Benjamin
Creative Director: Silver Cuellar III
Creative Director: Clay Prewitt
Creative Director: Kym Stone
Art Director: Caitlin Smichowski
Copywriter: Louie Spivak
Group Account Director: Chris Randall
Account Executive: Tim Strini

Editor: Stephen Vaughn

Production | Slash Dynamic (Live Action)
Director: Kiran Koshy
Managing Director: Tanya Cohen
Producer: Adam Kaiser
Producer: Caitlin Cohen


Production | Schrom (Tabletop)
Director: Michael Schrom
Executive Producer: Carl Sturges
Head of Production: Andrew Greenberg
1st AD: John Devlin
Food Stylist: Donna Coates

Production | Crew
Production Designer: JT Camp
1st AD: Matthew JD Smith
Hair/Make Up: Regina Harris
Stylist: Mindy Saad

Post-Production: TallyHo!
Color: Lez Rudge / Assembly
Music: Jomo Edwards

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Anonymous Adgrunt's picture

This didn't air in my region. I'm glad you have it because it was funny.

Neo's picture

Just the right level of weird.