Zaxby's - Guy On A Buffalo (2022) :30 (USA)

This regional ad running in the southwest tells the tale of the guyonabuffalowing.com. A taxidermy Lynx tells a small porcupine all about the guy on a buffalo, in the way of a charming jingle, but the prickly animal protests: "That's not how I remember it man, it was not a buffalo wing." One of the funnier moments of this year's super bowl.

Trivia: Zaxby’s first opened its doors in Statesboro, GA in 1990

Client | Zaxby's

Chief Marketing Officer: Joel Bulger

Brand Marketing Manager: Cherelle Flowers

Brand Marketing Coordinator: Ashley Osborne

Director, PR & Marketing: Lauren Barash

Senior Manager, Creative Services: Kenny Wuerstlin

VP of Brand Development, Menu Innovation: Stephanie Gamble

Producer: Elizabeth Stovall

Agency | Tombras

President: Dooley Tombras

Chief Creative Officer: Jeff Benjamin

Creative Director: Silver Cuellar III

Creative Director: Clay Prewitt

Creative Director: Kym Stone

Art Director: Caitlin Smichowski

Copywriter: Louie Spivak

Group Account Director: Chris Randall

Account Executive: Tim Strini

Editor: Stephen Vaughn

Production | Slash Dynamic (Live Action)

Director: Kiran Koshy

Managing Director: Tanya Cohen

Producer: Adam Kaiser

Producer: Caitlin Cohen

Production | Schrom (Tabletop)

Director: Michael Schrom

Executive Producer: Carl Sturges

Head of Production: Andrew Greenberg

1st AD: John Devlin

Food Stylist: Donna Coates

Production | Crew

Production Designer: JT Camp

1st AD: Matthew JD Smith

Hair/Make Up: Regina Harris

Stylist: Mindy Saad

Post-Production: TallyHo!

Color: Lez Rudge / Assembly

Music: Jomo Edwards

guyonabuffalowing.com