As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
In light of recent news about the Youtube/Google advertising exodus, Adweek commissioned Survata to run an online poll and found that 36% of consumers think an ad is an endorsement by the brand. There were 502 respondents, but the most important question had only 69 responses, and the results are a mixed bag.
In summary, the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.
