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Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Grab a kleenex, it's time for a Chinese New Year ad, which much like Christmas ads in the UK can get pretty emotional. This ad tells the story of Ah Hock and his mother, who works on a rubber plantation to support the family.

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Advil - Distant Memory / Back / head / Wrist ache (2016) :30 (USA)

Advil - Distant Memory / Back / head / Wrist ache (2016) :30 (USA)

One of these days, I hope we won't see an ad cobbled together from found youtube etc footage. It stinks to high heaven of clients who fall in demo-love, and agencies who present pitch films too often.

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Turbotax - 'Never a Sellout' Feat. Anthony Hopkins - (2016) :60 (USA)

Turbotax - 'Never a Sellout' Feat. Anthony Hopkins - (2016) :60 (USA)

Sir Anthony Hopkins can do things with intensified irony levels, which is really what makes this idea.

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Xifaxan - Jumbotron/ Football game (2016) :60 (USA)

Xifaxan - Jumbotron/ Football game (2016) :60 (USA)

An intestine is watching a football game but is forced to leave in a dash because urgent diarrhea strikes... Then it gets weirder, he returns as a hero, high fiving people on the way in.

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AstraZeneca - Envy - (2016) :60 (USA)

AstraZeneca -  Envy - (2016) :60 (USA)

The super bowl 2016 was dubbed the "super bowel" when several constipation drug ads appeared in the commercial breaks. In this one a man has a case of envy as his opioid constipation‎ is different from other constipations, where his insides are as slow as a snail.

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Taco Bell - Bigger Than.... (2016) :30 (USA)

Taco Bell - Bigger Than.... (2016) :30 (USA)

Taco Bell's Quesalupa - which is melty pepper jack cheese inside a shell or whateverbread - is going to be bigger than... Man buns! Hooverboards! Drones! Aliens!

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Subaru - Dog Tested / Puppy (2016) :39 (USA)

Subaru - Dog Tested / Puppy (2016) :39 (USA)

Everyone who has combined a baby, naptime, and a car knows this phenomena of the baby waking as soon as the car stops and the scene has been used in countless ads - one of the better ones is McDonald's "Baby".

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Amazon Echo - #BaldwinBowl Party - (2016) :60 (Canada)

Amazon Echo - #BaldwinBowl Party - (2016) :60 (Canada)

This has now been proven true in several super bowls: The ads that have several 15 to 30 second "teasers" before the super bowl, and contains the most celebrities, truly suck the worst when you finally get to the 60 you've been waiting for.

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Carl's Jr - Michael Voltaggio / Steakhouse burger (2016) :30 (USA)

Carl's Jr - Michael Voltaggio / Steakhouse burger (2016) :30 (USA)

Carl's Jr are mixing it up, getting a man to take that sexy bite out of their giant burgers, so of course we're selecting a man well known for.... his cooking abilities. What? NO STUDS FOR ME?

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Beyoncé - Formation (music video) (2016) (USA)

Beyoncé - Formation (music video) (2016) (USA)

Beyoncé timed this very well, releasing the "Formation" music video the day of the Super Bowl where she was set to perform and had a sixteen second announcement of her upcoming tour.

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