LOS FILMS GABRIEL NOVIS SOARS WITH FARM RIO & ADIDAS

FARM Rio and Adidas have unveiled their latest collaborative capsule collection with a campaign that celebrates a decade of creativity and partnership between both brands. LOS FILMS director Gabriel Novis directed a captivating campaign video that features real athletes dressed in vivid prints, floating above a sand platform tethered to a hot air balloon that soars into the sky. As they play "altinha," a beloved Brazilian beach game centered on keeping the ball aloft together, they embody the spirit of collaboration that has defined FARM Rio and Adidas' partnership for the past 10 years. Created without the use of AI, and with the help of expert skydivers who specialize in ballooning, the campaign creates a breathtaking scene that perfectly captures the energy of both brands. Additional beach scenes feature models who embody the joy and freedom of the game, enhancing the campaign’s lively spirit.

In the 10-year commemorative collection, tropical Brazil merges with the world’s most iconic three stripes, showcasing a variety of creations that reflect the essence of both brands. A major highlight is the return of Adidas Originals, which was part of the first collaboration launch in 2014 and is now back with 20 standout pieces, including the classic Firebird jacket, reinvented with new prints. in addition to clothing, the collection features a sportswear line with various accessories such as a backpack, cap, and an “altinha” ball. Moreover, a complementary capsule of classic FARM Rio silhouettes will launch alongside the collaboration.

"We are incredibly proud of the long-term-partnership with FARM Rio and the unique journey we have been on together. From vibrant streetwear in Originals, refreshing the Adidas sportswear and training offer, connecting FARM Rio’s nature inspired prints with our outdoor products, distinctive swimwear for beaches and pools across the globe, to leveraging the shared love for football in collaboration with the iconic Clube de Regatas do Flamengo. It’s an absolute privilege to work with such a talented, kind, open-minded, and experienced team for 10 years. The exchange of expertise enables us to create best-in class products for the consumer who likes to dress in happiness while maintaining an active lifestyle,” said Tim Smeets, Senior Product Manager at Adidas.

“The partnership between Adidas and FARM Rio has endured for so long because it is a true fusion of creative forces that complement each other in extraordinary ways. While Adidas brings urban dynamism and innovative fabric technology, FARM Rio adds vibrant colors and lush tropical prints. Together, Adidas and FARM Rio created a perfect balance between street attitude and contagious joy, reflecting a powerful synergy that has captivated and inspired for a long time. It has been fascinating to see how this partnership has grown over the past 10 years and how we've been able to innovate in the design of the pieces,” said Daniela Moritz, Head Designer at FARM Rio.

This collaboration is one of Adidas' longest-running partnerships, alongside other big names including Stella McCartney and Yohji Yamamoto.The Adidas x FARM Rio collection will launch online at farmrio.com and at selected stores this month with prices ranging from $35 to $130 and will be available to purchase in 70+ countries