Glossier You’s “You Impressions” is a vivid new campaign produced by Cadence Films and directed by Mitch Ryan. The ad highlights Glossier You’s two fragrance additions, or ‘skin-scent enhancers,’ Rêve and Doux. Ryan sets a unique tone for each within the ad through intimate camera angles and an atmospheric soundscape. In addition to DP Sean Price Williams’ moody footage, Ryan personally shot GoPro coverage for the campaign before ever setting foot on set, lending a dynamic, avant-garde feeling to the film.
You Doux is a serene and woody scent of violet, palo santo, frankincense, and myrrh. You Rêve is a lush fever dream of buttercream, plum, almond, iris, and sandalwood; both are heightened by the musky base of Ambrox. Designed to grow and evolve with the wearer across time and space, these skin-scent enhancers smell a little different on each person. According to Glossier, “You are the final ingredient.”
Mitch Ryan is a New York-based director known for stripping away the edifice and pretension to portray subjects in a raw, yet stylized, manner. Complex, full of emotion, and oftentimes humorous, he has worked with brands including Nike, Colina Strada, and Stussy and artists including Rosalía and Olivia Rodrigo.
About Cadence Films
Cadence Films is an international production company, with offices in New York and Paris, rooted in advertising, and specializing in luxury, fashion, and beauty. For over a decade, they have intentionally connected inspired filmmakers with visionary agencies and clients, bringing big ideas to life.
Credits:
Cadence Films:
Director: Mitch Ryan
Co-Founder/Executive Producer: Lorenzo Ragionieri
Head of Production/Executive Producer: Jeff Sommar
Director of Photography: Sean Price Williams
Line Producer: Serie Yoon
Production Manager: Anna Blundell
Talent:
Devon Lee Carlson
Sydney Lynn Carlson
Makeup: Janessa Pare
Makeup: Marcelo Gutierrez
Hair: Evanie Frausto
Wardrobe Stylist: Jasmine Hassett
Manicure: Naomi Yasuda
Manicure: Natalie Pavloski
Set Design: David de Quevedo
Set Design: Mat Cullen
Music: Taul Katz
Video Edit: Wild Island Films
Glossier Creative:
Marie Suter
Isioma Iyamah
Madeleine Marie Angus
Josh Helman
Taylor Tindall
Paige Hanserd
Farah Markis
Glossier Production:
Aaron Kurlander
Lizzy Freedman
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