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Health & Beauty

Rinascente Spa “Believe in Wonder” (2022) :50 (Italy)

Then let Rinascente bring you on a journey into a magical world.

#BoycottTampax trends after ill-advised tweet, as brand Tampax doubles down on it.

This is the story of how Tampax torpedoed its own brand.

Docter Twins Imagine Mother Nature's Garden for Cold-EEZE & Defend-EEZE

“What does Mother Nature’s garden look like?

Sephora dares you to be yourself - "Believe in your wish!" (France)

For the holidays, Sephora unveils an emotional film full of hope, love, and joy to celebrate the infinite power of wishes

Colgate’s latest campaign reveals the power in a smile in the face of adversity

Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film for Colgate’s Smile Strong campaign that
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Native's Naughty & Nice New Holiday Campaign Brought to You by M/H & O Positive

Native, the P&G-owned personal care brand best known for its aluminum-free deodorant, is releasing a campaign today that is anything but tradition
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Dylan Mulvaney has a paid partnership with Haus Labs, Lady Gaga's brand.

Dylan Mulvaney has a paid partnership with Haus Labs, Lady Gaga's brand.

Native's Naughty & Nice - Police stop short variant (2022) :30 (USA)

Native's Naughty & Nice New Holiday Campaign Brought to You by M/H & O Positive

Sanofi - The Flu - Wolf in Sheep's Clothing (2022)

Advertising flu vaccines Fluzone and Flublok, a wolf sneaks through the city on his way to the hospital while wearing sheeps fur - a literal wolf in s
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"Zoom in on that" Ulta

Ulta releases David Lopez interview discussing "Girlhood" with Dylan Mulvaney - receives prompt backlash and #BoycottUlta hashtag

When you are the leading brand with the largest market share of your niche, it makes sense to expand the market.

Symprove's fashion forward dresses, ‘Flatulence Frock’ and ‘Loo Roll Look’.

In September the world’s style mavens descended on London for Fashion Week. Then quickly onto Milan. And now to Paris.

Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge

In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.
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Eno - Crying? No - Cara de Azia / Heartburn face (2022) :30 (Brazil)

"Everyone knows this guy, but no one understands why" Chorrindo?

19th & Park Produces Knockout Campaign for DevaCurl

Featuring a playful theme of celebration, the campaign will see 19th & Park deliver 13 key photographs – each centered on DevaCurl’s objective of

Symprove dream destination, Lootopia (2022)

Lisa Snowdon flushes away holiday gut worries by introducing the new Symprove dream destination, Lootopia
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Venus "It's Time To Care (for your pubic hair)" 1:00 (USA)

Musical animated pubes in a candy-colored world.
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Canesten - ‘The Truth, Undressed’ Vagina Academy educational platform

Analogfolk has created a new campaign for Bayer's Canesten brand of thrush medication.

BetterUp - Prince Harry / Transform with Mental Fitness (2022) 5:38 (USA)

What’s something you can do every day to strengthen your mind the same way you do your body?

FKA Twigs is a dancing seeress for Viktor & Rolf ‘Good Fortune’ Fragrance

We've seen FKA Twigs dancing for apple, here she dances for perfume.

VEET - OODYSSEY (2022) :60 (France)

To the sound of relaxing whistling music, we watch two pink round objects float around in the sky. Are they bubbles? Are they balloons?

YSL BEAUTY - Y Fragrance - The New Eau de Toilette / Lenny Kravitz (2022) 1:10 (France)

"To know where you're going, you need to know where you're from."

Wunderman Thompson & Unilever’s LUX Hack Virtual Assistants to Answer Back to Sexist Comments

As a brand that aims to empower women to fight against everyday sexism, LUX wants to call out the unquestioned nature of these exchanges and start a c
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Dove : Toxic Influence / Dove Self-Esteem Project (2022) 3:48 (USA)

Dove has come up with a new experiment, and as an experiment I decided to watch this with my teenage daughter, to see how she reacted to the ad.

Midol - Comfort is Power (2022) 1:34 (USA)

"Every single month, without fail, we go on this rollercoaster"

Colgate - Smile Lines - print, France

Portraits of older people with smile lines.
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Estée Lauder: "My favorite part about being a woman is living in full color."

Estee Lauder decided today to highlight one of the people working for them, namely a scientist "My favorite part about being a woman is living in

Always - #RethinkYourReaction Help stop period shaming (2022) :30 (UK)

This advert is very simple, it shows how some people react, make faces, sneer or comment when girls bring out their pads.
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Elvie “Smart Bodies” / feat. Eva Lazarus (2022) :60 (UK)

Leading femtech brand Elvie today launches a new global brand campaign in honor of International Women’s Day.

PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign

Partnering with Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive, PG One captures the tale of selfless sacrific

Keck Medicine of USC “Beyond” (2022) :30 (USA)

Today, Keck Medicine of USC, one of the leading academic medical health systems located in Southern California, announces the launch of its new campai

Milk + Honey United Makes Us “Feel Better” With a Joyful Brand Campaign for Rosemary Health

SYDNEY, March 4, 2022 — In a striking break from traditional healthcare marketing, independent creative company Milk + Honey United has unveiled a fre

Skyn - Valentines day for everyone (2022) :30 (France)

This ad will run in UK, US, France, Italy, and Poland

Gilette - A Quick & Easy Shave (2022)

GilletteLabs with Exfoliating Bar
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Grammy Award-winning and Academy Award-nominated artist, actress and producer Mary J. Blige

Hologic - "Her Health is Her Wealth" Mary J. Blige (2022) :30 (USA)

"I'm a strong believer that a woman's health is her wealth, and I'm proud to participate in this important campaign that puts that

Cue Health - Meet Cue a new smart device for your health (2022) :30 (USA)

After 10 years of groundbreaking science and technology, it’s time to welcome a new smart device to the house.

Tonal - Strength Made Me / Serena Williams (2022) :30 (USA)

Serena Williams works out.

Irish Springs - Cast Thy Smell Away / “Smell From a Nice-Smelling Place.” (2022) :30 (USA)

A man floats on a makeshift raft into the mythical Irish Springs.

Planet Fitness - What’s Gotten into Lindsey? - (2022) :30 (USA)

Lindsey Lohan, Dennis Rodman, Danny Trejo and William Shatner star in this super bowl ad.

HCOA Fitness You Can't Fake your Fitness (Puerto Rico) 2022

HCOA (Puerto Rico's biggest gym chain

DocMorris - The workouts / take care (2021) - Germany

An older man wakes up one morning, determined to start a rather peculiar workout routine.

Phizer / Prevnar 13® - My Hero / Superhero - (2021)

A father gives his son everything, including the inspiration to be a proper superhero.

Knix - “Blood, Sweat & Pee (Nothing to Hide)” (2021) 1:00 (Canada)

Hit me with the blood, sweat and pee. We leakproof.

barrettSF and Sutter Health Demonstrate “Resilient” In New Campaign Directed by Plummer/Strauss

The spot aims to ease patients back into the doctor's office.

Harnessing Nature’s Healing Symphony in The Indigo Calming Ritual

Tatcha’s newest launch, Indigo Overnight Repair treatment, inspired the original “Song of Indigo” by Nick Wood

Gillette Venus - Canvas of Light (2021) case study (Sweden)

Only 1 in 5 women feel that their skin type is represented in beauty, fashion, and lifestyle media.

Head and Shoulders - Bromance / 'Winter Rescue' (2021) :60 (Japan)

This is an over-the-top spy animation depicting a bromance between the master spy and his student.

Head and Shoulders - "The Chase" / Ando the Spy (2021) :75 (Japan)

A series of animated adventures tells the story of how our hero, Ando the spy, discovers he has dandruff and ultimately overcomes it with h&s Scal

Bupa Latin America and Geometry Colombia give us a great reason to get vaccinated: Out of Tune Anthems.

Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated.

Gillette "The Pube Song" (2021) 1:05 (USA)

Gillette wants us to say the word public. I

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communiti

Cut+Run’s Jon Grover Edits Ballsy “Euphemisms” Spot for Gold Bond

The work comes from independent advertising agency Terri & Sandy, was directed by Nalle Sjoblad and edited by Cut+Run’s Jon Grover.

New Dr Scholl’s Campaign Invites You To Get Your Feet On

Directed by kaboom’s Plummer/Strauss for Agency JOAN Creative, Spots Juxtapose Energy & Action With Frozen Moments

Manscaped - Charlie Partridge - Billiards (2021) :30 (UK)

Men’s intimate grooming brand MANSCAPED™ launches first international campaign with creative agency Hell Yeah! The films, which will launch firs

Bioré® Skinimalist Reminders Week 1 Music EN (Canada)

Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls. The

Not Washing Your Face Before Bed is a Big Problem. So Bioré® Created a Big Reminder

Forgetting to wash your face before bed is the ultimate skin sin. Yet so many of us do it.

Nivea - Back Home - (2021) 2:00 (Germany)

Paul Arden said, "Music is 90% of your commercial", and there the beautiful but cloying song is overpowering the performances in this ad. 

Adventure for All: AllTrails Debuts First-Ever TV & Streaming Campaign

AllTrails, the most trusted and used digital guide to the outdoors, debuts its first-ever TV and streaming campaign with two :30 spots, "10,000 R
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Freda - Cycle / with no presumptions and no inhibitions (2021) 2:00 (UK)

"Feeling ashamed when going to buy a product" my father wasn't ashamed to pick up tampons for mom when they were vacationing in Italy i

The Beauty of Blackness - Relaunching Fashion Fair with Black Beauty (2021)

Black beauty is Beauty - case study
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Lynx pays people for putting billboards in their homes, just as Hedvig home insurance did.

This is an interesting Badlander, it's the media itself which is the idea badlanded here.

ROOF Studio Animates Emotional Short Film for CURAVIVA Switzerland

Animation studio ROOF Studio produced “Rosemarie’s Life,” a touching 3D-animated short about an elderly WWII survivor.

Pantene - Sawyer & Ashley on the power of visibility #BeautifuLGBTQ (2021) 1:55 (USA)

For LGBTQ kids, a family’s support means everything.

Tommee Tippee - "Boob Life" / Boobs, Bottles, Pumps - (2021) :70 (UK)

Tommee Tippee go all in with this ad to celebrate all things breast, baby and breastfeeding related.

Frida Mom - "Stream of Lactation" (2021) :75 (USA)

This ad is quite the revolution, not just for the topic at hand, but also for braving to show actual breasts.

Skyn - Head Shoulders Knees and Toes / Pleasure is an Endless Exploration (2021) :36 (France)

Turning a nursery rhyme into a sexy song for a condom brand. Well, it's a strategy.
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Huggies - “Welcome to the World, Baby” (2021) :30 (USA)

Huggies welcome babies to the world and says that football will make sense later. How much later? I still only understand the ads!

Microban 24 - Keep killing bacteria for 24 hours (2021) :15 (USA)

Kill bacteria, and keep killing them!

ULTA Beauty - Muse / Behold her (2021) :60 (USA)

"MUSE" is Ulta's commitment to Magnify, Uplift, Support and Empower Black voices in beauty, announced today with this commercial direct
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Dr. Squatch - Go Naked - Commercial (2021) :23 (USA)

Dr. Squatch's Super Bowl LV commercial.

DexCom - We have the Technology (2021) :30 (USA)

Nick Jonas wants to know where our jetpacks are. Sort of.

KITS Eyecare launches “Open Your Eyes” ad campaign with an aim to enlighten

KITS produces high quality, stylish glasses in as little as 10 minutes, delivered in days not weeks at the lowest possible prices in the industry

Modibodi #MyPeriodisGreen - (2020) (Australia)

Australia’s leading period and leak-proof apparel company, Modibodi, is flipping the switch on periods with its latest campaign, ‘My Period is Green&#
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Pantene - #HairHasNoGender / Family Photo Recreated (2020) :60 (USA)

In this ad we get to meet a few transgender people around the world, in Sweden and the USA, who are recreating old photographs with their family membe

Peleton - Workouts for the Family / Feeling Good (2020) :30 (UK)

This campaign went live last week across TV, Digital and Web, features the original version by Nina Simone, as well as two new versions, a Hip Hop cov

CINFA Laboratories - For the pharmacies, paper bags that turn into soap - covid awareness (2020)

The work done by pharmacists and pharmaceutical companies during the health alarm generated by the coronavirus has become more evident than ever.

Colgate champions positivity and encourages Malaysians to #SMILESTRONGBERSAMA

This heartfelt campaign seeks to inspire by telling stories of courageous Malaysians who are driving change despite uncertain times.

TENA: I Will Be Me (2020) 1:00 (UK)

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

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