VEET - OODYSSEY (2022) :60 (France)

To the sound of relaxing whistling music, we watch two pink round objects float around in the sky. Are they bubbles? Are they balloons? No, it'll soon be apparent that they are balls, men's balls, and this floaty feeling flying around in the clouds, dipping into waters is the feeling of a simple hair removal kit. It's basically introducing the Veet Men's new Intimate Hair Removal Kit.

A hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts. This is what it feels like. 

"Because when men’s private parts are free from body hair, completely smooth, with no unpleasant side effects, they feel things differently, they feel free to explore and enjoy more of life."

The launch of this innovation will be emphasized with an omnichannel ecosystem including TV, digital and POS, to be rolled out in Europe, Australia, New Zealand and Latin America.


Campaign: Oodyssey

Advertiser: Reckitt

Brand: Veet Men

Brand Managers: Fulvia Baratelli, Celine Gustin, Pauline Gargam, Charles Bidaut

Ad Agency: BETC

Agency Managers: Dominique Verot, Delphine Lebleme, Patricia De La Torre, Alexia Mache

Chief Creative Officer: Stephane Xiberras 

Executive Creative Director: Alasdhair MacGregor

Creative Director: Mathieu Nevians

Copywriter: Alexandre Toso

Art Director: Ludovic Labayrade

Art Director Assistants: Noan Roy, Arthur Paschini

Strategic Planners: Philippe Martin-Davies, Bilel Mahjoub

Traffic Manager: Marie-Caroline Pupin

TV Producer: Tanguy Dairaine, Felix Vroegop

Production Company: Soldats

Directors: Camille + JB

Producer: Pierre Cazenave-Kaufman

Sound Company: Diez Music

Music Composer: Franklin-Eric

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