Docter Twins Imagine Mother Nature's Garden for Cold-EEZE & Defend-EEZE

“What does Mother Nature’s garden look like? This isn’t a question you get to answer every day,” says THINKING MACHINE’s Matthew Docter when describing the process of creating this visually stunning, two-spot campaign for Brunner & Vespyr Brands. “Words like natural, fantastical, and other-worldly were used more than once!” adds Jason Docter. “We knew we had the chance to create something unique, and both the agency and client agreed. They were super supportive and excited about pushing the idea from start to finish.”

Inspired by the surreal structures of Las Pozas, the twins worked closely with production designers Jorge Vujosevich (Mexico City) & Justin Trask (Los Angeles), as well as PS260 (post), to create a mystical, enchanting world that playfully balances reality and imagination. 

Shooting on a stage in Mexico City, the set build required massive amounts of practical plants and flowers watered daily, while the art and production teams finalized details. “It feels like anything is possible in Mexico City. It’s an inspiring place. Creativity is everywhere. We’ve all seen plenty of commercials for cold remedies before. This couldn’t just be one more that nobody remembered. We had to do something that was going to stand out in a big way,” says Brunner’s Kevin Corfield.

The lush setting is completely unexpected for a pharma ad, which was precisely the agency’s plan. “Our client was on the same page from the outset. Do something that stands out for the category,” adds Brunner’s Rob Schapiro, which was music to the Docter Twins’ ears.

Brunner’s Emily DeShantz adds, “Witnessing the evolution of comedy in the scripts was especially enjoyable. Between the bits our team wrote and the improv from the talent (who may never eat ginger root again), we ended up with a laundry list of edit options. It all came together with an extremely talented editor, JJ Lask of PS260, who managed to fit the bonus laughs into only 15 seconds.”

The Docter Twins also worked on original music for the campaign with their composing partner, Christian Moder. “Being able to creatively influence a job from start to finish is rare,” adds Jason. “We’re very grateful to the Brunner team for the opportunity.”

Cold-EEZE “Two Mothers” & Defend-EEZE “Two Mothers” began running on paid social on 11/01. National linear broadcast began on 11/15.


CLIENT // Vespyr Brands
President – John J. Francis
Head of Consumer Healthcare NA – Ranjan Chaudhuri

AGENCY // Brunner
Chief Creative Officer – Rob Schapiro
Creative Director – Kevin Corfield
Art Director – Derek Julin
Senior Producer – Emily DeShantz
Director, Business Development & Strategy – Patrick Culhane

PRODUCTION // Thinking Machine
Directors – Docter Twins
Executive Producer – Alon Simcha
Producer – Matt Ackerman
Director of Photography - Mateo Londono
Production Designer - Jorge Vujosevich
Service Company: The Lift

Editor – JJ Lask  
Assistant Editor – Christian Frahme @chricolasfrage, Kevin Huang  
Executive Producer – Raná Martin  
Assistant Producer – Dylan Scott  
Managing Partner – Zarina Mak  


FINISHING // PS260 @ps260
Finishing Producer – Natalie Raffaele  
Lead Flame Operator – Christopher Memoli
CG Animation – Ideas & Stuff  

COLOR // Company 3  
Colorist – Kath Raisch

AUDIO // P.S. 260  
Mixer – Nicole Pettigrew

MUSIC // Thinking Machine

Composer – Christian Moder & Docter Twins

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.