Marvis – Marvel Your Routine (2023)

Marvis has launched a new campaign called "Marvel Your Routine" along with a fresh brand platform where pleasure meets the mundane. Created by the creative agency LePub, the campaign aims to encourage people to find delight in their daily routines. The Italian toothpaste brand, originally from Florence, wants to challenge the idea that oral hygiene is a boring, tasteless chore. The campaign, featuring talented illustrators from around the world, showcases Marvis' delightful tastes and beautiful design. Through captivating stories, the campaign aims to transform the ordinary into the extraordinary, inviting people to redefine and marvel at their routines. The integrated global campaign will be aired on digital and social channels starting from October 16th.

Agency: LePub
Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Domenico Manno
Associate Creative Director: Alessandro Agnellini, Daniela De Seta, Dario Citriniti Art Director/ Illustrator: Ann Jennifer Tiamzon
Junior Art Director: Emanuela Gein Lombardi
Junior Copywriter: Natasha Anatra
Junior Copywiter: Francesco Codemo
Strategy Director: Monica Radulescu
Social strategy director: Vanessa Satta
Head of Experience & Communications Planning: Guilherme Sampaio Souza Global Data Strategy Director: Ilko Petkov
Data Translator: Tumay Mavi
Head of Client Service: Giada Salerno
Account manager: Antonella De Rosa
Global Head of PR & Communication: Isabella Cecconi
Global Head of Content & Social: Valentina Salaro
Social media manager: Ambra Ginestra, Daniele Benvenuti
Chief Production Officer: Francesca Zazzera
Producers: Cinzia Morandi, Erica Lora Lamia
Head of digital production: Vittorio Cafiero
Digital designer: Federica Muscillo
Cdp: POCKO
Producers: Nicola Schwartz, Bice Piana
Illustratori/Animatori: Sebastiano Fossali, Sawako Kabuki, Simon Landrein Studio Animation: Awolff
Music: “Mayokero” by Roy Kafri, Prion Music Publishing Group
Client: Ludovico Martelli S.p.A- Marvis
CEO: Giovanni Galeotti
CMO: Laura Cardelli
Global Marketing Manager: Francesca Galassi Marketing and communication specialist: Irene Somigli