Rinascente Spa “Believe in Wonder” (2022) :50 (Italy)

Rinascente adds a little magic to Christmas in Italy by having anthropomorphic animated Christmas decorations dance in the season in a special ballet, so that you may start to “Believe in Wonder”.

Client: Rinascente Spa


Creative Agency: Wunderman Thompson Italy


CEO Wunderman Thompson: Giuseppe Salinari

Chief Creative Officer: Lorenzo Crespi

Creative Directors: Alessandro Polia, Marco Rocca

Senior Art Director: Elena Pinillos

Copywriter: Silvia Filipucci

Illustrator and Art Director: Martina Odoli Caravajal

Junior Art Director: Intissar Maaroufi

Account Supervisor: Roberta Volcan

Junior Account : Luca Lavacca

New Business Project Manager: Jacopo Galimberti

Senior TV Producer: Virginie Alexandre

Digital Strategist: Annalisa Mazzola

Social Media Manager: Sumeya Bendebka


Produced and realized by Maga Animation Studio


Director and Executive Producer: Massimo Carrier Ragazzi

Production manager and team coordinator: Angela Pollone

Head of Studio: Massimo Gentili

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