Open Swim’s Bradley J. Ross Commandeers New Campaign Highlighting Real-Life Wellness Stories for Nutrafol

Open Swim’s Director/Founder Bradley J. Ross utilizes a bespoke model to fulfill Nutrafol brand’s need for varied content across channels. The new work is focused on real stories and attributes unique to the Nutrafol brand. The collaboration on the 2024 campaign comes after a long-standing, innovative creative partnership with Nutrafol and will continue with new work rolling out as they look forward to this year's Super Bowl. 

To view some of the new work from the campaign, go here: https://openswim.com/work/nutrafol/ 

Open Swim has created over 100 Nutrafol deliverables since their two shoots last fall to cover multiple campaigns for varied channels from broadcast TV to radio and social. This time, Open Swim married emotional user journeys with results-based testimonies by profiling 12 real stories of hair thinning, including a woman who fights wildfires on the road for weeks with only a backpack of which contained Nutrafol among other necessities, to a restaurant owner in Chicago who shares her personal menopause journey. This shoot took place in the Hamptons amidst the premiere of Ross’ latest film (“I’ll Be Right There,” starring Edie Falco) at the Hamptons Film Festival. A second shoot focused on Nutrafol's Founders and core experts informing the brand's unique story and commitment to science.

“Our goal with all of this work was to build a flexible model to serve varied needs and be able to respond, based on performance data. We prioritized authenticity and diverse customer experiences, and to do so, we utilized a documentary casting process and engaged with a team on a two month-long, nationwide quest to unearth that,” shares Ross. “ The creative direction was mined from the stories we found, and being present throughout the process to craft these stories and seeing it through to delivery was extremely rewarding.. ”

“This campaign is a testament to our bespoke approach to engage with people suited for each unique campaign,” adds Open Swim EP Amyliz Pera. “We hired Alissa Liebert as Head of Production on this project, because she has helmed projects from production, agency, and most recently from the client side with brands like Hilton and Black & Decker. In addition, we invited Photographer and long-time collaborator, Karen Haberberg to capture stills. She and Bradley both have Health & Wellness expertise which makes them a great pairing for many of our clients.”

Credits 

Client: Nutrafol  

Customer Stories Shoot  

Production Company: Open Swim, Brooklyn, NY  

Director: Bradley J. Ross  

DP: Kyle Deitz 

Photographer: Karen Haberberg   

Executive Producer: Amyliz Pera  

Head of Production: Alissa Liebert  

Line Producer: Holli Hopkins McGinley 

Science Shoot 

Production Company: Open Swim, Brooklyn, NY  

Director: Bradley J. Ross  

DP: Stefan Wiesen 

Executive Producer: Amyliz Pera  

Head of Production: Alissa Liebert 

Line Producer: Brooke Loonan 

Editorial & Post  

Company: Open Swim, Brooklyn, NY  

Editor: Bradley J. Ross 

Executive Producer: Amyliz Pera 

Production Coordinator: Nate Bloom 

Assistant Editor: Sam Zucker 

Assistant Editor: Hannah Wederquist-Keller  

Color: Color Nation  

Colorist: Matt West 

Original Music: Pregnant Pause  

Composer: Andy Stack  

Audio Post: Sandblast Productions 

Mixer: Ralph Kelsey 

About Open Swim:    

We are a full-service production company with creative continuity at our core. The company was founded by Director/Editor Bradley Ross, with the vision that projects are best served when creative perspectives come together in a nonlinear way. Projects are guided from start to finish with the combination of creative voices to best serve each unique project. Our bespoke approach encourages a fearless point of view and streamlined execution. The work spans a variety of media and arts outlets and is handled with great care by artisans experienced in their craft. www.openswim.com