Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes?

Intuity Medical

The brand platform

The campaign is driven by two spots and marks the first significant marketing push for the POGO Automatic. “Pickleball” sets up a mockumentary interview with those who would feel the most uncomfortable wearing a glucose sensor

Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

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Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

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“Bathroom” is another mockumentary with someone who was spending so much time testing in cramped bathroom stalls

Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

0 seconds of 0 secondsVolume 90%

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Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

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The work follows Intuity Medical appointing Cutwater the creative and media agency of record title. The business was won earlier this year after a comprehensive review. “The POGO Automatic isn’t a typical blood glucose monitor

Intuity Medical Vice President of Marketing

The media strategy boasts a robust buy across nationwide digital

Visit GoodtoPogo.com to get your hands on a POGO Automatic and learn more about the monitor that is changing diabetes management.

Credits:

Client: Intuity Medical
VP of Marketing: Dave Yamauchi
Marketing Consultant: Tamara Bayne
Senior Director IT: Praveen Chopra
Marketing Manager: Bridgett Marion
Director of Customer Experience: Kim Panos
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Copywriter: Mike Ennen
Senior Art Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Art Director: Emma Shepler
Executive Producer: Doug Stivers
Strategist: Uma Mantravadi
Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Marketing Manager: Juliana Rios
Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette
Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Executive: Justin Koerner
Project Manager: Ana Elejalde
Production: Hungry Man
Director: Hank Perlman
Executive Producer / Managing Partner: Caleb Dewart
Head of Production: Franchesca McDowell
Producer: Matt O’Shea
Director of Photography: Adam Beckman
Production Designer: Latisha Duarte
Editorial: Hungry Man
Editor: Mike Feldman
Post / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt
Post / Color: Royal Muster
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese
Post / Mix: Lime Studios
Mixer: Tom Paolantonio

Social Media:

Facebook: @cutwater

Twitter: @CutwaterAgency

Instagram: @cutwateragency

LinkedIn: Cutwater

Facebook: POGO Automatic

Twitter: @POGOAutomatic

Instagram: @pogoautomatic

LinkedIn: Intuity Medical