In light of recent news about the Youtube/Google advertising exodus, Adweek commissioned Survata to run an online poll and found that 36% of consumers think an ad is an endorsement by the brand. There were 502 respondents, but the most important question had only 69 responses, and the results are a mixed bag.
In summary, the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.
