7up - $1,000,000 Slam Dunk (2004) 0:30 (USA)

People try to slam dunk on a moving truck. Hilarity ensues.

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7 UP has purchased one 30- second television commercial scheduled to air during the fourth quarter of the NFL’s Super Bowl XXXVIII on CBS Sunday. It is the second appearance for 7 UP in a Super Bowl game since 2000.

“This is a terrific opportunity for 7 UP to showcase our popular and very funny ‘Make 7 UP Yours’ advertising campaign,” stated Jim Trebilcock, 7 UP senior vice president-marketing. “The game draws a huge number of viewers, which makes it a great venue to reach millions of consumers with our refreshment beverage message presented in a humorous way.”

7 UP will air Slam Dunk, which leads into the brand’s sponsorship of college basketball and is one of the campaign’s new 2004 commercials featuring comedian Godfrey. The “Make 7 UP Yours” campaign first aired in late 1999 and featured actor/comedian Orlando Jones. After two years of successful commercials produced by Young & Rubicam New York, Jones moved on and was replaced by Godfrey, who continues to increase the popularity of the 7 UP campaign.

7 UP aired one 30-second commercial in the 2000 Super Bowl telecast, and had multiple commercials air in the 2001 pre-game telecast. “We are thrilled to be part of the Super Bowl XXXVIII telecast,” concluded Trebilcock.

Client: Dr Pepper/Seven Up, Inc., which is owned by London-based Cadbury Schweppes plc
Ad agency: Young & Rubicam New York