National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Rock and roll deserves its reverence. Love the Bowie one and the cute little Beatles cherubs!
Advertising Agency: Y&R ISRAEL
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Illustrator: Shay Israel
Account Supervisor Moran Darzi
Account Manager: Lee Ben David
Producers: Shira Robas; Lirona Spivak
Image Retoucher: Boaz Rosemberg